The Global Event Management Software Market accounted for US$ 5810.6 Mn in 2018 and is expected to grow at a CAGR of 16.02% over the forecast period 2019–2027, to account for US$ 21287.6 Mn by 2027. An event management software is of top priority for any modern-day event planner and brings together everything that the user needs to have an excellent event process administration, accounts receivable, HR, floor plan organization, outreach, and many other aspects of planning. Without the consolidation of these tasks, the user can’t outsource and delegate things haphazardly, confusing within the office, and a slower process overall.

Event management software supports a more professional operation. The market players pursue many approaches for business expansion, such as new product innovations, strategic partnerships & agreements, and mergers & acquisitions. Industry-operating companies are developing their event management software network through partnerships with other ecosystem players. Many companies are introducing technologies to test the reliability of various devices, from smartphones to IoT, on their campuses. 

The adoption of event management is driven by the successful uses cases of AI, which resulted in increased operational efficiency, better sales revenue, and improved customer experiences. The nature of business is becoming very competitive, and to compete efficiently, enterprises nowadays relying on useful information and business analytics. Traditionally, business analytical tools were used to project sales from the data about events that were a week or month old. With the advent of artificial intelligence technology, which learns in real-time and provides recommendations based on patterns, businesses have a tremendous opportunity to apply AI in various processes to better understand the business environment and customers.

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However, lack of awareness in emerging economies might hamper the market growth during the forecast period. Adding to this, the lack of technical expertise, and addressing the growing number of cyber-attacks threatening the privacy and security of the data are some of the challenges for the players offering event management software solutions.

The above listing of key players is based on multiple factors such as overall revenue, solutions and services portfolio, new solution launches, market initiatives, investment in technology upgradation, mergers & acquisitions and other joint activities.  Companies have taken several market initiatives to expand their footprint across the world and to fulfill the growing demand of the market. 

Also, primary interviews were conducted with industry participants and commentators to validate data and analysis. The participants who typically take part in such a process include industry expert such as VPs, business development managers, market intelligence managers, and national sales managers, and external consultants such as valuation experts, research analysts, and key opinion leaders specializing in the event management software market.

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